We often see patients who want to be assured they are receiving the highest quality of care possible. It can be difficult to measure the quality of care in a service industry like dentistry. There are however common factors for dentistry as in all businesses. You often hear “you get what you pay for”. Dentistry is no different. Be cautious about claims for free treatment or special low prices for treatment such as crowns or implants. It may be tempting to try to save money but there is a reason quality care costs more. All crowns are not created equal. Some are produced here in the United States with quality control using only the finest porcelain materials and high content gold metals. Other cheaper versions can be produced in places like China where questionable materials and quality control can be passed off as a high quality product. If a crown or implant is being advertised for hundreds of dollars less than most dentists charge than how could it be the same quality for so much less? In the long term high quality care will pay for itself with improved health and fewer dental problems. Poor quality care leads to additional treatments, more often and usually leads to poor health.